Market Scans
Designed for companies without prior experience of the Turkish market who wish to quickly assess the potential for their products or services without committing to the time and cost implications of a market visit. Based on a comprehensive understanding of your specific marketing objectives and your competitive advantages, we provide a detailed overview of the market upon which to base your future marketing decisions. Market Scans are designed around the objectives of the companies in accordance with the procedures of the support organisation. We submit a detailed proposal for all assignments.

Our methodology is based on a review of existing secondary market information, desk research, field research and interviews with potential partners such as distributors, agents, sub-contractors, suppliers and end users.

Within the scope of this service we offer the following:

• Overview of distribution channels.
• Evaluation of local and international competition
• Market size and trends
• Prevailing legislative and regulatory environment
• Profiles of potential partners - including evaluation of suitability and eagerness to cooperate
• Evaluation of market potential and market receptiveness
• Recommendations for future action

Benefits

• A cost-effective assessment of the potential in Turkey for a company's products or services and recommendations for future action.